DiscoverQuestions with a Podcast Booking AgentDon't Let Download Numbers Fool You...
Don't Let Download Numbers Fool You...

Don't Let Download Numbers Fool You...

Update: 2024-10-01
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For 15 years, I organized concerts. 


Do you know how many drew over 250 attendees? 


Just about 10%. 


Even with a strong brand, if I announced a conference happening six months from now.. 


Selling 250 tickets wouldn't be easy—it takes time and consistent effort.


So when someone says, "My podcast only has 36 listeners this week," I respond:


"That's fantastic!” 


You're outperforming my in-person real estate meetups, which typically have around 20 attendees. 


In fact, you're reaching more people than most bands do at their live shows.


The Takeaway:



  • Value Every Listener: Each person tuning in is someone interested in what you have to say.



  • Growth Takes Time: Building a large audience doesn't happen overnight, whether it's a podcast, event, or concert.



  • Quality Over Quantity: An engaged audience of 36 can be more impactful than a disengaged crowd of hundreds.




Don't underestimate the influence you have, no matter the size of your audience. Keep pushing forward, and remember that every big success story started somewhere small.



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Don't Let Download Numbers Fool You...

Don't Let Download Numbers Fool You...

Spencer Carpenter / Outlier Audio