Q: What is a good template for initial outreach to a podcast that you want to get booked on?

A: The G.U.E.S.T Format

Here’s a proven template I developed, known as the G.U.E.S.T format, which strikes the perfect balance between being informative and concise:

🎯 G - Grab Attention: Start strong with a compelling hook to capture the host’s interest immediately.

🌟 U - Unique Value Proposition: Clearly articulate what sets you apart and the unique insights you bring to their audience.

📖 E - Engaging Bio: Include a two-paragraph bio:

• First Paragraph: Detail your background and expertise in 1-2 sentences each.

  
  



• Second Paragraph: Describe who you work with and your achievements in 1-2 sentences each.

  
  

🏆 S - Solid Credentials: Highlight your most relevant accomplishments, such as client work, revenue results, or notable projects.

📲 T - Tangible Social Proof: Provide social media links and other credentials like previous podcast appearances or publications.

This template ensures you provide just enough info to pique interest without overwhelming the host. It’s all about making it easy for them to say "yes" without needing to do extra research.