Don't Sleep On Retail Media Networks

Update: 2024-08-14

Description

CEO and President of The Advertising Research Foundation (ARF), Scott McDonald, discusses the reasons marketers should not sleep on retail media networks. The growing influence of retail media networks on marketing strategies is the basis of today’s episode. Scott highlights their potential for short-term gains, emphasizing the value of first-party data relationships in targeting specific audiences more effectively. Show Notes

Connect With:

Scott McDonald: Website // LinkedIn
The MarTech Podcast: Email // LinkedIn // Twitter
Benjamin Shapiro: Website // LinkedIn // Twitter

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Don't Sleep On Retail Media Networks

#box-pro-ellipsis-172635167083838{-webkit-line-clamp:2;}Don't Sleep On Retail Media Networks

Don't Sleep On Retail Media Networks

Don't Sleep On Retail Media Networks