Planning Tech-Driven TV Campaigns

Planning Tech-Driven TV Campaigns

Update: 2024-09-01
Share

Description

Angela Voss, CEO of Marketing Architects, explores the dynamic evolution of connected television advertising and its impact on the media landscape. Advancements like ACR and IP-based attribution provide marketers with powerful tools for informed decision-making in show selection, frequency, and campaign optimization in TV advertising. Aligning our objectives with the right technology ensures a solid understanding of performance and means for growth optimization. Today, Angela discusses how to plan tech-driven TV campaigns. Show Notes

Connect With: 

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Comments 
00:00
00:00
x

0.5x

0.8x

1.0x

1.25x

1.5x

2.0x

3.0x

Sleep Timer

Off

End of Episode

5 Minutes

10 Minutes

15 Minutes

30 Minutes

45 Minutes

60 Minutes

120 Minutes

Planning Tech-Driven TV Campaigns

Planning Tech-Driven TV Campaigns