DiscoverMarTech Podcast ™ // Marketing + Technology = Business GrowthUnderstanding & Optimizing The Lead Journey
Understanding & Optimizing The Lead Journey

Understanding & Optimizing The Lead Journey

Update: 2024-10-26
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Laura Beussman, SVP of Marketing at CallRail, discusses understanding and optimizing the lead journey. In this episode, Laura shares her perspectives on understanding the lead journey and hidden data, challenges in lead attribution and visibility, enhancing lead journey personalization, success stories in lead journey optimization, and monitoring KPIs for lead journey success. Show Notes

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Understanding & Optimizing The Lead Journey

Understanding & Optimizing The Lead Journey