Kyle is back on the show - this time we grill him on category creation, and finding a problem to market instead.

He should know, he saw a category and problem get created at Clari, and is running the playbook again at Copy.ai.

• (00:00 ) - Introduction


• (02:45 ) - The TLDR of Kyle's presentation at Exit5


• (03:27 ) - Are you differentiated?


• (06:44 ) - How are you going to get the sale funded?


• (09:42 ) - The stupid & simple questions to ask


• (15:30 ) - Practical Implementation and Results


• (18:55 ) - Am I the GTM bloat??


• (23:18 ) - The Copy AI Pitch


• (25:03 ) - Creating a Category Narrative


• (26:23 ) - The Lightning Strike


• (27:42 ) - Focusing on the Problem vs. Category


• (30:24 ) - What changes in the day to day?


• (32:33 ) - Lessons Learned at Clari


• (38:59 ) - Connecting Positioning to Demand Generation


• (43:01 ) - The AI Tailwinds

• Brendan Huffords TL;DR of Kyle's presentation
• Play bigger, Christopher Lochhead & the category pirates
• Drive by ExitFive
• Check the framework here

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