DiscoverThe Revenue FormulaDon't create a category, do this instead (with Kyle Coleman)
Don't create a category, do this instead (with Kyle Coleman)

Don't create a category, do this instead (with Kyle Coleman)

Update: 2024-11-07
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Kyle is back on the show - this time we grill him on category creation, and finding a problem to market instead.

He should know, he saw a category and problem get created at Clari, and is running the playbook again at Copy.ai.

  • (00:00 ) - Introduction

  • (02:45 ) - The TLDR of Kyle's presentation at Exit5

  • (03:27 ) - Are you differentiated?

  • (06:44 ) - How are you going to get the sale funded?

  • (09:42 ) - The stupid & simple questions to ask

  • (15:30 ) - Practical Implementation and Results

  • (18:55 ) - Am I the GTM bloat??

  • (23:18 ) - The Copy AI Pitch

  • (25:03 ) - Creating a Category Narrative

  • (26:23 ) - The Lightning Strike

  • (27:42 ) - Focusing on the Problem vs. Category

  • (30:24 ) - What changes in the day to day?

  • (32:33 ) - Lessons Learned at Clari

  • (38:59 ) - Connecting Positioning to Demand Generation

  • (43:01 ) - The AI Tailwinds


Sources & mentions

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Don't create a category, do this instead (with Kyle Coleman)

Don't create a category, do this instead (with Kyle Coleman)

Toni Hohlbein & Mikkel Plaehn