Donald Miller on the Magic of Words, Messaging, and the StoryBrand Framework

In this episode of The Sidekick Life, Ryan Zink and Tyler Altenhofen sit down with best-selling author and StoryBrand creator Donald Miller—live from the Franchise Sidekick annual event in Scottsdale, AZ.

Donald breaks down how simple, repeatable soundbites can transform your marketing, attract more customers, and help people finally understand what you do. He shares the five-part PEACE framework (Problem, Empathy, Answer, Change, Result), explains why “confusion is the enemy,” and reveals how businesses from startups to giants like Ford and Procter & Gamble have skyrocketed sales by changing just a few words.

You’ll hear:

• The real story behind how StoryBrand was born

• Why great messaging beats great products

• How to turn customers into brand evangelists

• The one mental rule that drives all human decision-making

If you’ve ever struggled to explain what you do—or want to master the words that sell—this conversation is your blueprint.

🎧 Tune in to learn how to simplify your message, scale your impact, and speak the “magic words” that grow your business.