Donor Objections: Part 2: A Simple 3-Step Process
Description
Encountering objections when asking donors for money is a given. One tactic for handling objections would be to develop and memorize canned responses to every possible type of objection.
Experienced fundraisers know this tactic is futile, because a simple "ask" often triggers an avalanche of donor replies, ranging from polite deflections to excuses worthy of an improv show. A more effective approach is to master a simple process for handling objections that can be applied to any objection.
Below is a simple, three-step process for handling objections. Just repeat it until you land a "yes," a "no," or an agreement on next steps—whether that means another meeting, sending a proposal, giving a tour, or showing off the blueprints for that shiny new facility.
Tune in and learn . . .
United States
