Don’t Let ‘em Shame You: Turn Your Expertise into a Marketing Superpower
Description
Let's face it. Experts are made to feel shame about their expertise.
We too often hear things like:
>>don't be an expert, be an explorer
>>don't be smart, be curious
>>don't be an expert, be a human
And these things are said by the very people who claim to get experts known and hired for their work.
And it is time, my friend, that we stop shitting on experts because here's the truth.
The very thing you are told to deny about yourself, about your experience is what will make you great at marketing your business.
Experts bring three great untapped strengths when it comes to marketing, and I'm gonna tell you all about it on this episode of the podcast.
In this episode, you will hear:
- The pressure and societal messages that make experts feel ashamed of their expertise.
- How expertise can be a superpower in marketing rather than a liability
- The three untapped strengths that experts bring to marketing: insatiable curiosity, willingness to experiment and change course, and humility.
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Full show notes and transcript are here.
United States
