Don’t Sell Coaching - Build a Bridge
Description
This week on The Studio Sessions, Chris Goor unpacks two powerful ideas that can reshape the way you build and sell your personal brand:
Build Bridges, Not Labels - Most creators make the mistake of selling what they do instead of what they deliver. Chris explains how to think of your offers as bridges that take your audience from where they are now to where they want to be. This shift can help you create better lead magnets, design stronger offers, and build a business that actually helps people.
Play for Fun, Not Just for the Algorithm - Inspired by a Simon Sinek story about top tennis players, Chris explores why the most successful creators are the ones who enjoy the process. You'll hear how he’s stopped chasing trends and started creating content that lights him up - and why that mindset shift could be the secret to your longevity too.
👣 Want to build your own bridge?
Check out the free lead magnet mentioned in the episode -Chris’s proven content scripting framework - to start turning your knowledge into something people actually want.
📩 Questions or feedback?
Email Chris at chris@brandvideo.pro
🧠 Join the Community:
Ready to make money from your knowledge and build a brand that stands for something? Come be part of The Studio - https://brandvideo.pro