DoorDash & Criteo: Ad Tech Boost & Stock Surge
Update: 2025-10-06
Description
DoorDash stock surged nearly 4% after a major partnership with ad-tech firm Criteo was announced, aiming to boost DoorDash's retail media game beyond restaurants. Criteo will help brands target shoppers with in-app ads, driving optimism about DoorDash's advertising revenue potential. While not a seismic shift, the move pushed DoorDash to a new 52-week high, highlighting its growth trajectory and investor confidence despite past volatility triggered by global trade concerns.
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