Doug Hubbard is the author of several books and I've read two: *How to Measure Anything* and *The Failure of Risk Management*. I can honestly say that one of my career goals is to implement his methodology into my job today and everything I do in the future. Here's an incomplete list of wow realizations that I had reading Doug:

That you can overcome cognitive bias in estimating variation
That we don't measure what's most important
That we can quantify the value of information
That we can quantify uncertainty and use it to make decisions
That expert opinion can be calibrated and aggregated and use in a quantifiable manner
That Bayesian statistics explain the reduction in uncertainty that accompanies additional information. 

That last one is an *empirical* observation. I remain floored by that. Floored. 

I didn't even cover half of what I wanted to cover with Doug. Read Doug Hubbard. Learn from Doug Hubbard. I will continue to!

Show notes:
https://notunreasonable.com/?p=7298

Twitter: @davecwright
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