Doug Willmore on Profitable Climate Action with World Tree
Description
In this Mission Matters episode, Adam Torres interviews Doug Willmore, CEO of World Tree. Doug shares how the company has transformed $17M in investor capital into $300M in sustainable lumber assets by planting a unique fast-growing hardwood that regenerates after harvest. Partnering with over 375 small farmers, World Tree creates long-lasting products, sequesters carbon, and provides investors the chance to earn returns while offsetting their environmental footprint.
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