I sit down with Michael Loukas, Principal & CEO of TrueShares, to explore their innovative ETF: ONEZ – the TrueShares Seasonality Laddered Buffered ETF.We cover everything investors need to know about ONEZ, including:✅ The background and philosophy behind TrueShares✅ What “buffers” are and how they work in an ETF✅ The role of hedges in managing downside risk✅ How ONEZ uses option strategies for both protection and growth✅ Why combining buffers with at-the-money call options creates a unique balance of downside protection and upside captureIf you’ve been looking for a way to invest in U.S. large-cap equities while smoothing out volatility, you won’t want to miss this conversation.Time Stamps:00:00 Intro to ONEZ00:25 Welcome to TrueShares CEO Michael Loukas00:50 Background of TrueShares03:31 Innovation in ETFs04:03 Overview of ONEZ05:46 What is a buffer?09:26 How the buffer works in ONEZ10:52 ONEZ's buffer strategy in detail12:56 Summary of buffer strategies15:10 ONEZ's portfolio strategy18:31 Summary of ONEZ18:42 Where can ONEZ fit into an investor's portfolio?20:15 Where to find more information on buffer products & ONEZ22:44 Wrap