In this episode of the Creative Careers in Medicine podcast, host Dr Elise Putt speaks with Dr James Somauroo, an anaesthetics and intensive care doctor by training who has carved out a path in healthcare innovation, media, and entrepreneurship. Dr Somauroo is the co-founder and CEO of SomX, a communications and creative agency working with healthtech, biotech, and pharmaceutical companies. He also hosts the Healthtech Podcast, is editor-in-chief of Healthtech Pigeon, and previously contributed to Forbes on health technology topics.

Dr Somauroo shares his own journey through medical training and clinical practice before moving into leadership, innovation, and startup roles within the NHS, Health Education England, and the British Medical Journal. Discussing the value of understanding healthcare from multiple vantage points, and how this breadth of perspective informs effective communication and marketing in the health sector.

He candidly reflects on the challenges and opportunities involved in transitioning from traditional medical roles into entrepreneurial and creative fields, offering practical advice for clinicians considering similar paths.

Exploring Dr Somauroo’s forays into media, podcasting, and writing, including the origins of his own Healthtech Podcast and the importance of clinicians having a voice in the public dialogue around medicine and healthcare. Providing thoughtful commentary on the intersection of public health communication, digital content, and the evolving opportunities for doctors to make an impact beyond the bedside.

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The CCIM Podcast is part of the Talking HealthTech Podcast Network, offering the latest in healthcare delivery, innovation, digital health, and more. Discover the network at www.talkinghealthtech.com/podcast/network.