Join Nyla as she talks to Dr Julian Barnes about his remarkable career journey, from the hard-hitting world of industry to academia.

After more than a decade at Coty making cosmetics, Julian made a strategic move into the world of digital marketing at EMI (just as EMI's existing business model went pear-shaped), web analytics and Ecommerce.

Returning to study, Julian excelled in his Masters' Degrees and PhD on payment systems. His long retraining as an academic stands in stark contrast with the fast-paced world of business.

He talks through the evolution of his thinking and how he went about transforming himself into a well-respected and successful academic.