Dreamforce Recap

Top Line – Definitely very successful

• Trailblazers


• Vendor Ecosystem


• Overall energy and push

Genie

• Opening keynote – as theatrical as ever. Brett Taylor took center stage to unveil Genie.


• A re-packaging of Salesforce Marketing CDP, nee Datorama.
  
  
  
  • Adapters to each cloud
  
  
  
  


• Analysis
  
  
  
  • Salesforce is being talked about as not being a growth company because they can’t compete in the “intelligent data layer.”
  
  
  • This move is strong because Salesforce is now the #1 enterprise application delivery platform, having recently eclipsed SAP in quarterly revenues. It has a chance of sparking interest and orders from an ever-increasing number of customers.
  
  
  • Tayor on CNBC on investor day: “Salesforce is a growth company.”
  
  
  • However, Genie just makes Salesforce a slightly better competitor when compared to Snowflake, Databricks, or Fivetran. Since acquisitions are apparently not off the table, according to Taylor, I expect Salesforce to make some more moves
  
  
  
  

Best Sessions

• Pablo Gonzoles & Rob Cowell sessions were being talked about


• How Google does Salesforce Devops is very interesting, very opinionated. Important session because it talked about some open-source innovations in environment variables and feature flags.


• Sparsely attended session on how Salesforce does devops. Very fascinating under-the-covers look at service discovery, monitoring, and remediation. Showed off merlion, an open-source Python ML and anomaly-detection system called Merlion.

Ancillary Services Market for Salesforce is strong

• Salesforce did not announce any competing products


• Vendor villages were busy


• System Integrations are dominant

Salesforce Devops Strong

• Companies Exhibiting (14)
  
  
  
  • ACCELQ
  
  
  • Cloud Compliance
  
  
  • CodeScan/AutoRABIT
  
  
  • Copado
  
  
  • Elements Cloud
  
  
  • Flosum
  
  
  • Gearset
  
  
  • Metazoa
  
  
  • Odaseva
  
  
  • Opsera
  
  
  • OwnBackup
  
  
  • Prodly
    
    
    
    • DevOps Center Integration
    
    
    
    
  
  
  • Provar
  
  
  • Salto
  
  
  • With Secure
    
    
    
    • Platform Cybersecurity
    
    
    
    
  
  
  
  


• DevOps Center not making much of a dent
  
  
  
  • Still in Beta; no info on usage or satisfaction yet
  
  
  • Prodly and Elements Cloud integrations
  
  
  
  

Journalistic Topics

• Press Conference


• The Press Room
  
  
  
  • Foreign Press
  
  
  
  


• Trailblazers Love Salesforce
  
  
  
  • It seems real
  
  
  • People get a chance to become successful
  
  
  • There is a support network available
  
  
  
  


• High Tech Bubble
  
  
  
  • Reddit thread
  
  
  
  


• Customer attendee satisfaction
  
  
  
  • Reminder about local trailblazer events