DiscoverWE ARE FASHION REVOLUTIONDrip by Drip – Episode 4: WILL BRANDS SAVE OUR PRECIOUS WATER RESOURCES?
Drip by Drip – Episode 4: WILL BRANDS SAVE OUR PRECIOUS WATER RESOURCES?

Drip by Drip – Episode 4: WILL BRANDS SAVE OUR PRECIOUS WATER RESOURCES?

Update: 2024-10-10
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In unserer vierten Folge interviewt Amira Jehia Alberto Candiani von Candiani Denim über nachhaltige Innovationen in der Denim Produktion. Sie diskutieren über die Reduzierung des Wasserverbrauchs durch Ultraschalltechnologie, die Herstellung von biologisch abbaubarem Stretch-Denim aus Naturkautschuk und die Auswirkungen der EU-Gesetzgebung auf die Branche. Alberto gibt auch Einblicke in Transparenz, Rückverfolgbarkeit der Lieferkette und wie Verbraucher verantwortungsvolle Entscheidungen treffen können. Der Podcast untersucht auch umsetzbare Lösungen, wie Regierungen Unternehmer unterstützen können, die auch in den Gesetzgebungsprozess einbezogen werden sollten, und wie man Verbraucher auf diesem Weg einbezieht.



FULL DESCRIPTION

In our fourth episode, Amira Jehia interviews Alberto Candiani of Candiani Denim about sustainable innovations in denim production. They discuss reducing water consumption with ultrasound technology, creating biodegradable stretch denim using natural rubber, and the effects of EU legislation on the industry. Alberto also shares insights on transparency, supply chain traceability, and how consumers can make responsible choices. The podcast also explores actionable solutions on how governments can support entrepreneurs, who should also be involved in the law-making process as well as how to engage consumers on this journey.


Host: Amira Jehia: Co-Founder & Managing Director of Drip By Drip


Guest: Alberto Candiani: Alberto Candiani, fourth-generation leader of Candiani Denim—a family-owned Italian mill setting global standards in sustainable denim. Founded in 1938 within the Ticino Natural Park near Milan, Candiani blends traditional craftsmanship with innovation. Under Alberto’s guidance, they’ve revolutionized the industry with biodegradable fabrics like their patented “Coreva” stretch denim and water-saving technologies. As one of Europe’s leading denim producers, Candiani proves style and sustainability can coexist, paving the way toward a greener fashion future.


YouTube: https://www.youtube.com/@CandianiDenimspa


Instagram: https://www.instagram.com/candianidenim/


Linkedin: https://www.linkedin.com/company/candianidenim/


Creative Production: Yared Abraham

Audio Post: Philipp Blömeke (Wardrobe Voices)

Drip By Drip: DRIP BY DRIP IS THE WORLD’S FIRST NGO COMMITTED TO TACKLING THE WATER ISSUES IN THE FASHION AND TEXTILE INDUSTRY.


Website: www.dripbydrip.org


LinkedIn: https://www.linkedin.com/company/drip-by-drip/


Instagram: https://www.instagram.com/dripbydripngo/


YouTube: https://www.youtube.com/@dripbydripngo


Supported by: Drip by Drip: Unveiling Fashion’s Thirsty Truth wird gefördert von Engagement Global, mit Mitteln des Bundesministeriums für wirtschaftliche Zusammenarbeit und Entwicklung (BMZ) und der Berliner Landesstelle für Entwicklungszusammenarbeit.

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Drip by Drip – Episode 4: WILL BRANDS SAVE OUR PRECIOUS WATER RESOURCES?

Drip by Drip – Episode 4: WILL BRANDS SAVE OUR PRECIOUS WATER RESOURCES?

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