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Driver Tags Prove Unexpected New Value

Driver Tags Prove Unexpected New Value

Update: 2018-10-16

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Welcome to Research Business DAILY Report: Podcast Edition! The world's only daily news roundup for the market research industry is now available in an all-new format you can take with you wherever you go, no matter what you're doing!

Today on RBDR: Bill Harvey describes unexpected effective targeting results from the use of "Driver Tags." It comes down to resonance between Driver Tags in TV advertising and their embedding in television programs.

For more on RBDR, visit our website. To continue to support the effort, consider joining us on Patreon by clicking here!

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Driver Tags Prove Unexpected New Value

Driver Tags Prove Unexpected New Value

RFL Communications