Join us as Mike Fernie, the visionary head of video at DriveTribe, shares his incredible journey from engineering student to leading one of the most innovative automotive channels on YouTube. Dive deep into the world of digital content creation alongside automotive legends like Richard Hammond and Ben Collins.

What You'll Discover:

Mike's Early Days:

Starting as an engineering student with a passion for cars, discover how Mike transitioned into the world of automotive journalism.

Building DriveTribe:

Learn about the challenges and triumphs of growing the DriveTribe YouTube channel from 220,000 to 2.6 million subscribers under Mike's leadership.

Inside Stories:

Hear firsthand accounts of working closely with iconic figures such as Richard Hammond and the dynamics within the DriveTribe team.

Future Aspirations:

Get insights into Mike's vision for the future of DriveTribe and his ongoing projects that blend passion with innovative content creation.

Are you a car enthusiast or a fan of automotive journalism? Subscribe for more behind-the-scenes insights and interviews with the leaders shaping the future of car culture.

A big thank you to Mike for sharing his story and to the DriveTribe team for their dedication to revolutionizing automotive content. If you enjoyed this episode, like, comment, and share to support our journey into the world of cars!

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