Version A: Join Simon and Jim as they babble about button colors while the experts tell them what really matters in experimentation.

Version B: Have you ever wondered what makes for a great experimentation culture?

(Let us know in the comments which version you prefer!)

We were lucky to talk with Kelly Worthham and Ton Wesseling, both experts in decision science and experimentation.We cover the transition from traditional conversion rate optimization (CRO) to broader growth engineering, organizational transformation for better decision-making, and the impact of AI on experimentation.

Discover how conferences like Experimentation Island and Conversion Hotel foster deep, meaningful conversations and collaborations within the community.

Links from the show:

The Conference known as Conversion Hotel

The Conference known as Experimentation Island

Test & Learn Community

No Hacks Podcast

Experimentation Culture Awards

00:00 Introduction and Casual Banter

00:52 Halloween Candy Stories

02:27 Introducing the Special Guests

02:41 Kelly Worthham's Background

03:58 Todd's Background and Contributions

05:18 Experimentation Island Conference

13:57 Conversion Optimization vs. Growth Optimization

25:07 The Risk of Imitating Big Brands

25:22 Helping Businesses Make Data-Driven Decisions

27:02 Building Effective Experimentation Processes

30:22 Challenges in Replicability and Experimentation

34:54 The Role of AI in Experimentation

40:52 Future of Experimentation and AI

48:32 Concluding Thoughts and Recommendations