Driving Positive Contribution Margin with your Digital Sales Growth
Update: 2023-10-20
Description
On this episode of The Point-of-Sale Data Minute podcast, I speak with Matt Krueger an Omni-Channel strategist at EastPoint Sports, about his thoughts on how brands can drive better contribution margins with their digital shelf growth. 🛒
If your brand struggles to maintain profit margins across all your trading channels and your initial markups never seem high enough, this podcast episode is for you.
Matt shares his tips on maintaining your margin when setting your initial markup and the elements you should consider when seting your initial price. Digital media spends, freight subsidies, returns, drop-ship, etc. play a part in maintaining a healthy and profitable margin while you expand your digital sales.
I don't want to steal the show so you're going to have to listen to Matt get into the details over the next 20 minutes.
Thanks for listening to another episode of the POS Data Minute.
If your brand struggles to maintain profit margins across all your trading channels and your initial markups never seem high enough, this podcast episode is for you.
Matt shares his tips on maintaining your margin when setting your initial markup and the elements you should consider when seting your initial price. Digital media spends, freight subsidies, returns, drop-ship, etc. play a part in maintaining a healthy and profitable margin while you expand your digital sales.
I don't want to steal the show so you're going to have to listen to Matt get into the details over the next 20 minutes.
Thanks for listening to another episode of the POS Data Minute.
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