DiscoverThe Commerce Collective PodcastDropping the Beat on the Nuances of Selling Musical Instruments Online
Dropping the Beat on the Nuances of Selling Musical Instruments Online

Dropping the Beat on the Nuances of Selling Musical Instruments Online

Update: 2025-03-17
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In this episode Keith Legro, VP of Key Accounts at Fender covers what it takes to be successful online while selling musical instruments - a category where the feel and sound of the products is often critical. Tune in for lessons on who is shopping for instruments online vs. in-store and how Fender works to reach consumers at every stage of the purchasing journey.

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Dropping the Beat on the Nuances of Selling Musical Instruments Online

Dropping the Beat on the Nuances of Selling Musical Instruments Online