DiscoverFounded & FundedDropzone’s Edward Wu on Solving Security’s Biggest Bottleneck
Dropzone’s Edward Wu on Solving Security’s Biggest Bottleneck

Dropzone’s Edward Wu on Solving Security’s Biggest Bottleneck

Update: 2025-03-12
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The security industry has a math problem: 12 million job postings, only 7 million qualified professionals. The solution? AI.

Edward Wu spent nearly a decade at ExtraHop, pioneering AI-driven security detection. But instead of just alerting security teams about potential threats, he saw a bigger opportunity — what if AI could act as an actual security analyst? That question led to Dropzone, a company that’s not just throwing AI at security but strategically using it to solve one of the most overwhelming problems in the industry — alert fatigue.

In this episode of Founded & Funded, Edward and Partner Vivek Ramaswami dive into:

  • The "aha moment" that led Edward to leave a successful career to start Dropzone 
  • Why most AI security startups will fail, and what it takes to stand out
  • How Dropzone landed UiPath as a customer—without a single cold email 
  • The future of security in an AI-first world

Watch/Listen to the full conversation for insights from Edward on what it takes to build in one of the most competitive categories in security today.

Transcript: https://www.madrona.com/dropzones-edward-wu-security/

 

Chapters: 

(00:00 ) Introduction
(01:40 ) Edward Wu's Journey into Security
(02:48 ) The ExtraHop Experience
(05:10 ) The Leap to Entrepreneurship
(07:59 ) The Aha Moment: Founding Dropzone
(10:28 ) AI's Role in Security
(16:30 ) Navigating the Competitive Landscape
(19:15 ) Marketing and Customer Acquisition Strategies
(21:30 ) Landing a big-name customer without cold outreach
(25:40 ) Push v. pull when selling into security
(28:25 ) ChatGPT was startups' greatest marketing gift
(30:18 ) Lessons Learned as a Solo Founder
 
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Dropzone’s Edward Wu on Solving Security’s Biggest Bottleneck

Dropzone’s Edward Wu on Solving Security’s Biggest Bottleneck

Madrona