Dutch startup Shift plans to build $250M ‘world wonder’ to inspire climate action
Update: 2025-01-15
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Shift, a social enterprise founded by Dutch tech entrepreneur Don Ritzen, has announced its ambitious plans to construct a massive landmark designed to inspire action on climate change. Shift aims to attract 1 million annual visitors to the “New World Wonder,” which it estimates will cost up to $250mn. The startup plans to build the monument in the Netherlands, and if that’s successful, construct one on every continent. “Civilisations before us built grand monuments to celebrate gods, momentous events or industrial progress,” Ritzen told TNW over the phone. “I truly believe that our generation needs something equally big and extraordinary…
This story continues at The Next Web
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