E-Commerce Marketing Podcast : Iamboho
Update: 2020-10-07
Description
Iamboho get most of their sales from Facebook.
Their business is only a little over a year old and they are rocking it! Using Facebook catalogue Su is able to show potential buyers a different product each time she re-markets to them on Facebook. Trust technology to tell you what your audience likes!
She knows just who her audience is because she started with a reach campaign and developed her community first and then drilled down to get the insights and characteristics of that audience so that she could target them correctly.
Don't just leave your digital running, it needs constant attention to tweak and change as the market changes.
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