What happens when everything you’ve built suddenly stops. And you’re forced to rebuild not just your career, but yourself?

In this episode of What Makes You Tick, Roderick Jefferson, bestselling author of Sales Enablement 3.0 and globally recognized keynote speaker, shares how a stroke changed his entire perspective on leadership, ambition, and the true meaning of success.

From leading global GTM teams at Salesforce, Oracle, and Marketo to redefining what it means to enable people (not just train them), Roderick brings a deeply personal and practical playbook for every leader chasing impact without losing themselves in the process.

In This Episode:

What a life-changing moment taught Roderick about leadership, empathy, and resilience

Why you train animals, but you enable people

How to balance ambition with health, family, and purpose

The mindset shifts that turn setbacks into sources of strength

How to apply enablement principles beyond sales - to life itself

About Roderick Jefferson

Roderick Jefferson is an internationally recognized business and transformational speaker, known for his dynamic voice and practical frameworks that have shaped the future of sales enablement and GTM leadership.

He’s spoken at and advised companies including:

ATD Conference, B2BMX, Cisco, LinkedIn, MindTickle, Oracle, Salesforce (Dreamforce), SAP, Seismic, SiriusDecisions, Uber, and Zoom.

He’s also the author of two Amazon bestsellers:

📘 Sales Enablement 3.0: The Blueprint to Sales Enablement Excellence

📘 Sales 3.0 Companion Workbook

📘 Pre-order his new book Stroke of Success https://www.roderickjefferson.com/stroke-of-success

When he’s not on stage, Roderick can be found barbecuing or playing bocce with his family - reminding us all that success means nothing without balance.

🎧 Listen to What Makes You Tick

What Makes You Tick is the flagship podcast uncovering the human side of high performance - hosted by Richard Washington, founder of Tick Talent. Each episode dives deep with world-class leaders, founders, and operators on leadership, mindset, and growth in tech.

Available on:

🎧 Apple Podcasts | Spotify | Amazon Music | YouTube

Connect with the Guests

🔹 Roderick Jefferson — LinkedIn https://www.linkedin.com/in/roderickjefferson/

🔹 Richard Washington — LinkedIn https://www.linkedin.com/in/richwash/

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