In this episode, Scott and Nikole kick off a three-part series on understanding and measuring your marketing dollars. Today, we're diving into Customer Lifetime Value (LTV)—what it is, how to calculate it, and why it's crucial for your business. Whether you're running a small business or a larger professional service, we've got practical insights and tools for you. Plus, don't miss Nikole's Marketing ROI Calculator. Tune in and learn how to maximize your marketing investments!

Download Nikole’s Marketing ROI calculator and watch the video instructions

(https://resources.momentumaccounting.com/marketing-calculator)

Chapters:

00:00 Introduction 

00:59 Meet Your Hosts: Scott and Nikole 

01:06 Series Kickoff: Measuring Your Marketing Dollars 

03:40 Understanding Customer Lifetime Value (LTV) 

05:22 Calculating LTV: A Step-by-Step Guide 

10:31 Strategies to Increase LTV 

13:05 Increasing Purchase Frequency and Value 

17:33 Conclusion and Next Steps

🔗 Connect With Us On Linkedin! 🔗

Nikole Mackenzie

📎 https://www.linkedin.com/in/nikolemackenzie/

Momentum Accounting

📎 https://momentumaccounting.com/

Scotty OKR Scarano

📎 https://www.linkedin.com/in/scottscarano/

Padgett NC

📎 https://www.padgettnc.com

Accounting High

📎 https://www.linkedin.com/company/accounting-high/

📎 https://www.accountinghigh.com/

Tags:

#marketingROI #customerLifetimeValue #LTVcalculation #marketingDollars #marketingMetrics #CAC #acquisitionCost #marketingStrategy #smallBusiness #profitability #businessGrowth #cashFlow #ROIcalculator #customerRetention #salesStrategy #businessDevelopment #clientAcquisition #clientExperience #loyaltyPrograms #marketingOptimization