E057: Why Market-Product Fit Beats Building the Best Product with Martina Lauchengco
Update: 2025-06-24
Description
Martina Lauchengco is an accomplished product marketing strategist, author of Loved: How to Rethink Marketing for Tech Products, and partner at Costanoa Ventures. Her diverse background spans Microsoft, Netscape, Loudcloud, and teaching at UC Berkeley. In this candid conversation, Martina unpacks the evolution of software, the impact of AI, and how market-product fit and trust will define winners in tech’s next era.
In this episode, we explore:
- How product marketing has shifted with the rise of AI
- The critical role of market-product fit
- Why authentic brand values win in an age of unlimited choice
- Building trust and credibility amidst digital content overload
- Advice for job seekers on standing out in a rapidly changing landscape
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