E120 Robert Godfrey: Where the Money Should Grow
Update: 2025-08-07
Description
Can you build a climate start-up that actually works?
Rob Godfrey, co-founder of Treeconomy, sits down in the Shoot Room to challenge the broken logic of carbon markets — and offer something better.
They dive into what it means to measure nature like it matters, how remote sensing and rewilding can work hand-in-hand, and why biodiversity has been left behind in the rush to hit Net Zero.
This isn’t theory. This is about how two people started a company now moving capital across continents — from the Global North to the forests that actually hold the carbon. From polite climate ambition to something far more radical: results.
If you’ve ever wondered how we really fix this — this is where the conversation starts.
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