Dryrobe didn’t just invent a product — they created a culture.

In this episode, Rich sits down with Tasmin Chilcott, the unstoppable force behind Dryrobe’s sustainability mission, to unpack how a cold-car-park problem became one of the most influential outdoor brands in the world. From a mum’s homemade prototype to GB Olympic kit, Dryrobe has become the Hoover, Dyson and Google of its category — and Tasmin reveals the real reason why.

They dive into the stories no one sees: the 100% recycled materials, the circular economy push, the packaging trials that cut eight tonnes of waste, and the battles inside a company trying to build gear that lasts forever in a world obsessed with buying again tomorrow. Tasmin opens up about her journey from ocean conservation to carbon accounting to shaping one of the UK’s most values-led brands — and why the climate crisis will force a radical rethink of everything we design and wear.

Community, restoration, wild swimming culture, charity partnerships, algae-based innovation, local hiring, B Corp ethics — it’s all here. And Tasmin doesn’t sugarcoat the challenge ahead.

If you want to understand what real sustainability looks like — and why Dryrobe keeps winning while everyone else greenwashes — this conversation will hit you harder than a winter swim.