E150: 200k+ Customers Through a Subscription Model: How Rory’s Travel Club Scaled Fast
Description
Rory King is the founder of Rory’s Travel Club, one of Ireland’s fastest-growing and most innovative subscription-based businesses. Since launch, he’s built a travel brand that now reaches 200,000+ email subscribers, includes a highly engaged Facebook community of 60,000 members, and runs a WhatsApp channel with over 10,500 active followers - all while growing a personal social media audience of more than half a million.
In this episode, Rory discusses the business engine behind Rory’s Travel Club. He breaks down why he chose a subscription-based model, how he negotiated exclusive travel deals, and what it really takes to build long-term trust with both partners and customers in a competitive industry.
Rory shares the tools, platforms, and processes that have helped him scale fast while staying true to his brand values.
Whether you’re thinking of launching a membership-based business, growing an online community, or finding smarter ways to connect with your audience, Rory’s insights offer a clear blueprint. He’s open about the challenges, the mindset required to push through doubt, and the lessons that turned early mistakes into valuable turning points.
Links from Episode
Rory’s Travel Club
Brought to you in partnership with ScoreApp
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