E152: Author Terry Lewis Shares How to Build a Wedding Marketing Strategy That Actually Converts
Update: 2025-07-29
Description
Unlock the secrets to sustainable wedding‑business growth in this week’s episode of The WedPro Podcast. Roxy sits down with corporate‑turned‑wedding strategist Terry Lewis to share the exact frameworks that helped him go from City finance to multi‑award‑winning entrepreneur—and how you can apply the same methods to land more bookings without burning out on social media.
In this episode, you’ll discover:
The “marketing pyramid” & why word‑of‑mouth sits at the top
The IPA framework: Influencers, Pipelines & Anchors explained
How to stop competing on price and attract premium clients
The mindset shift from small‑business hustle to CEO‑style strategy
Why live events like Wedcon turbocharge your learning
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