E158: AI Can’t Fix a Broken Back End - Why Systems Come First with Marci Rossi
Description
If you’ve ever thought AI was the magic fix for your messy business systems—this episode is your wake-up call.
In this powerful and practical conversation, Dawnette Palmore sits down with business strategist and systems expert Marci Rossi to unpack one critical truth: AI can’t fix what’s broken behind the scenes. Before you start automating and scaling, you need strong foundations—and that means solid systems, clear processes, and a scalable structure.
Marci shares her journey from law and corporate auditing to becoming a sought-after systems expert, and why so many entrepreneurs stall their growth by clinging to perfectionism and DIY-ing everything.
You’ll learn:
Why lack of systems keeps you stuck doing everything yourself
How to create scalable, repeatable workflows that save time and brain space
Where AI fits in—and where it doesn’t
Why building a team without SOPs leads to frustration and micromanagement
How small steps now create massive freedom later
If you're tired of reinventing the wheel every time you send a newsletter, launch a podcast, or onboard a client—this episode will give you the clarity (and relief) you’ve been craving.
🔗 Learn more about Marci at marcirossi.com
🛠️ Tools mentioned: ClickUp, SOP templates, screen recorders
✨ Final takeaway: Start with just one system. Your future self (and your VA) will thank you.
United States
