DiscoverAI Ireland with Mark KellyE168 'Redefining Advertising for SMEs' with Buymedia's Fergal O'Connor and Galvin Venugopal
E168 'Redefining Advertising for SMEs' with Buymedia's Fergal O'Connor and Galvin Venugopal

E168 'Redefining Advertising for SMEs' with Buymedia's Fergal O'Connor and Galvin Venugopal

Update: 2024-11-05
Share

Description

Today's guest is Fergal O'Connor, CEO/founder and Galvin Venugopal, Head of Engineering at Buymedia. The company have been nominated for the 2024 AI Awards in the Best Application of AI in SME for their AI-powered platform, which is designed to transform how SMEs approach advertising.

Topics include:
0:00 Building Buymedia's AI platform to solve advertising challenges
2:34 Their AI-driven omnichannel advertising optimization platform


6:40 Using data-driven insights remove biases in audience media consumption


8:17 Testing multiple models for accurate media insights and feedback


10:01 How econometrics model optimises marketing campaigns for SMEs using AI


12:43 How Quality data sharing optimizes advertising and boosts client ROI


16:09 How Data integration takes time and why patience is needed for insights


18:10 Applying AI to enhance customer journeys and improve advertising efficiency


21:12 Integrating creative data can enhance campaign effectiveness analysis.

Comments 
In Channel
loading
00:00
00:00
x

0.5x

0.8x

1.0x

1.25x

1.5x

2.0x

3.0x

Sleep Timer

Off

End of Episode

5 Minutes

10 Minutes

15 Minutes

30 Minutes

45 Minutes

60 Minutes

120 Minutes

E168 'Redefining Advertising for SMEs' with Buymedia's Fergal O'Connor and Galvin Venugopal

E168 'Redefining Advertising for SMEs' with Buymedia's Fergal O'Connor and Galvin Venugopal

AI Ireland