There are patterns that most people fall into in life but also with posting content and social posts. In the past we did dig into the notion that Best Practices Are Not Always Best Practices for you and your business. You do need to test things and then keep testing them.

Our Posting Schedule Tests

• We started at posting on Monday
• We moved to Wednesday
• We tried Saturday
• We currently post new episodes Sunday

If you are a YouTuber or Podcaster – you should test a schedule and stick to it. People will come to expect new content on day X at time Y and your ability to retain that viewer or listener will be higher than if you randomly post content to your channels.

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Special Podcast Series Schedule

In recent years we have started doing big series that have 4-5 episodes that are also much longer than our normal shows. The amount of content in a short time is the complete opposite of what we usually do and we have seen normal listenership for that content when we thought it would be huge.

Again it comes to schedule and what makes sense and for our special series we are still testing!

What is Your Industry?

Think about what you read, test it but also think about your industry and business. If you are a restaurant that has dinner specials, perhaps posting daily at a certain time is what you need to do. What time? No idea but you really need to test that.

Mat gives an example of a Food Truck and how he has been trained to check at 11AM daily to see if they are going to be near him. That business has a posting schedule that he expects and likely many others.

Are You Marketing Your Content Marketing?

The last item that should be thought about when it comes to your schedule is… how much budget and time do you have to promote your content?

If you post new content daily are you promoting it each day? You spend all that time to create something but don’t spend any to promote it you might want to rethink your balance.

• Post multiple times to Twitter
• Share on LinkedIn and Facebook and other networks
• Include it in your weekly newsletter
• Promote it… just do it in as many ways as you can.

Again – always be testing. Test time, date, visuals, messaging, networks, and anything and everything else.

Full Transcript

Matt Siltala: [00:00:00 ] Welcome to another exciting episode of the business of digital podcast, featuring your host, Matt  and Dave roar guys. Thanks for joining us as always. And, uh, I know that we have the aim over there. So here’s this virtual wave today. How’s it going, bud? Cough.

Dave Rohrer: [00:00:19 ] As soon as I hit record, I started coughing.

Matt Siltala: [00:00:21 ] She knew that I was going to do that too.

So today what we’re going to do is we’re going to just jump right into it and, uh, This, this one’s interesting chatting about it as we do, uh, before we record. But, um, there’s different patterns in social media, the media posting that people, you know, even with what we do with our podcasting, but like there’s different patterns that we jump into and things that we test and do, and don’t do.

And, and I think it’s interesting cause you know, you, you were starting to get into like some of the stuff that we’ve done and maybe I’ll just hand it over to you and let you do that. And then get us started.

Dave Rohrer: [00:00:57 ] Well, I think we’ve talked something about this and [00:01:00 ] we’ve talked about the whole idea of best practice.

Isn’t always best practice. Like, read it, look at it, but test it yourself. And that’s what this comes down to is when are you supposed to post it’s like, well, so, and so did a test of. Whatever number of accounts and whatever number of posts. And they decided that, yeah, you should always post at 9:00 AM on a Saturday or something.

Um, and then there’s tools out there that will look at your data. Um, and it will also then tell you when you’re supposed to be post. But the funny thing about that is, is if you’ve always been posting at Wednesday at 9:00 AM, Their best stuff and you redo it on Thursday and Saturday, of course, it’s going to tell you to do with that.

So, cause it’s biased and the data is telling you that you already do it. So yeah.

Matt Siltala: [00:01:53 ] I often wonder when you’re reading those, when people are saying social media in general, but was the study done? [00:02:00 ] Cause I’ve seen this happen before where someone’s tried to, they’ve got over this and they’ve done a huge case study.

On Pinterest, but then they’ve, but then they’ve presented the data as what you should do on social media in general, although that was specific to your industry on Pinterest.

Dave Rohrer: [00:02:16 ] Well, yeah, that’s the question. Which, which platform is it? What industry was it? What were the size of the companies? How many of them were there?

So if you’re, uh, you know, still building that house next door, if you’re a home builder, you know, or maybe the plumbers. And you want to post content. Should you do it when a home builder does it when an HVAC company, when a restaurant is told to do it? No, because a restaurant who wants people to know about their dinner special every day is probably going to post it in the morning or the day before and say, Hey, don’t forget tomorrow.

When you’re planning your dinner. Dah, dah, dah, dah.

Matt Siltala: [00:02:57 ] And that is a perfect segue into the example that I [00:03:00 ] wanted to share.

Dave Rohrer: [00:03:01 ] I didn’t even mean to do that

Matt Siltala: [00:03:03 ] because a there’s a food truck that I follow, of course, like, you know, big surprise. I love the food trucks, but, um, there’s a food truck that I follow in and they used to be a physical store here, but then because of health reasons, rent, things like that, they turned into just a food truck and they work days that they want to so more power to them, but like, It went from being able to go to them whenever I wanted.

So having to pay attention to when they’re going to be somewhere. And so this kind of stuff is a, is a big deal for them, social media, letting their people know what, and they’re going to be where they’re going to be, stuff like that. And so they’ve gotten to a consistent pattern of, like you said, they’re a restaurant, where are they going to be that night?

So I’m going to be planning my dinners. You know, if I’m getting up in the morning, I can, I can almost guarantee at around 11 o’clock. Am 11 in the morning, they’re going to be posting something on their social media thing where they’re going to be that day. Or if there’s no posting that note, [00:04:00 ] I know that, Hey, they’re not going to be anywhere near me, but most of the time I can go in at about 11 and I can hit refresh.

And that’s another important thing I can notice on certain platforms, but like Facebook, for example, you go in and you click the latest posts and stuff. So a lot of times it doesn’t show the latest posts you have to actually hit the refresh. And so then it’ll come up and, and so just, you know, little pro tip there, um, I don’t know, that’s a Facebook thing or what, but, uh, obviously it must be, but you know, that’s the point here is like, the pattern that I’ve learned with these guys is I can go in in the morning and I could realize, okay, this is what I’m going to do for dinner.

And I know that that’s there and they have to have that consistency. They have to have that pattern, or I think that their business is going to fail. So that was just like the perfect segue. David, Tim. Into that. So I appreciate that I’m

Dave Rohrer: [00:04:51 ] patting myself on the back. Um, well, and then there’s the podcasting.

Um, or if you, you know, produce content for YouTube, there’s [00:05:00 ] certain creators that, um, you know, people are like, when’s your new video coming out? They’re like, uh, I post every Wednesday, like every Wednesday morning I try to get it. It’s going up Wednesday, one way or the other, um, or Tuesday or Thursday or whatever day it is like there’s days that people post.

We’ve tested, um, the first year. So I kept testing, like, do I post it on Monday? Do I post it on Sunday? Do I post it at the end of the week? And then promote it the next week? Like, what makes the most sense for podcasting for us? I usually post it Sunday morning so that by the time most people wake up or at some point during the day it’s in all of the feeds, because it takes a little bit of time to get into iTunes.

Matt Siltala: [00:05:42 ] Yeah.

Dave Rohrer: [00:05:42 ] And then. If you’re the person that, you know, updates your podcast or before that Monday travel, which really doesn’t matter anymore. But you know, before you head to the gym on Monday, before you go outside in your backyard to go workout for that day. Well, my hope is [00:06:00 ] that it’s been an iTunes for a couple of hours now.

So it’s there, it’s in Google, it’s in Spotify, it’s in all of the players. It’s percolated through that ecosystem. And now you’ve updated it and we’re, it’s possible. You’re going to list