In short as the guys have said in numerous Pubcon and other presentations:

You Need to Market Your Content Marketing!

– Dave & Mat so very often

Matt kicks things off and gives you a ton of places to repurpose an infographic for example:

• Instagram Post
• Instagram Story
• Instagram Reel
• YouTube
• Facebook Post
• Tweet it Out
• LinkedIn
• and more but there are so many ways and places to reuse that one piece of content on every social and publishing channel you have.

Create and Use Templates

There is nothing wrong with using a template and actually we think it is for the best. You know it will work on a platform, you can quickly make new ones and you get a consistent branded look that you control.

What is not to like? If you are scared of just using the same one every day or week take a look at our Instagram account. We have a few templates that change for guest vs no guest but also a few variances as we mix in different templates and designs to try and keep things fresh while trying to make them easy to produce. Here is a quick sample which happens to show 3 different templates:

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Audiogram Tools for Podcasters and More

Here are some of the examples and tools the guys listed out during the show. And even if you dont have a podcast or audio show, you can simply record yourself talking into your phone or recorder and add it to any of these apps to make some different content.

• Marketing O’Clock Podcast “likely” uses Headliner App to make some great Instagram posts and stories.
• Another is Wavve App which makes audio shareable.
• Also Audioburst has some similar tools.
• Then there is Audiogram which makes audio grams!
• Of course you can always use Canva
• Dave also mentioned he was looking at Crello.
• Lastly is a new player that is in Beta you may have seen in recent weeks on our Instagram feed. PodStory is new and quite simple/easy to use.

You can also look at just creating a YouTube channel (here is what we do for ours if you aren’t aware) for your audio files (podcast or other!).

Do you give presentations internally or externally? Do you record it? Splice some of the audio and again add it to any of the apps above and even if you don’t have video (or like it) you can again reuse the content in a different way.

Video Content Ideas

Scared to create content or not sure what to do?

• Read reviews from Google or Yelp and use one of the apps above to add visuals.
• Use photos and reviews to create something beyond a normal post.
• Use b-roll or Zoom type setup and create content from it.
• Do Q&A with a chef, executive or other employees to give you audio and leverage the apps to mix it into something beyond just a one time content.
• Create articles from your audio or video file. Check out our transcription service review episode for help picking one but this is another way to reuse that interview.

Real Life Reusing Content Example

So two years or so ago Dave created a Podcast presentation for Pubcon. Matt took it and spun it and redid it from the top to bottom for another conference. Then a year later Dave and Matt did a longer presentation that was updated and expanded upon.

Matt also used the presentation as an outline which became Podcasting Beginners Guide: How and Why You Should Start Podcasting at SEMRush.

Over the past 3 years we have done a number of episodes on podcast related topics which actually helped create that initial presentation. So we created separate pieces of content and then combined them with new to create something new only to break it apart again!

The circle of content life!

We will let that last bit sink in as we thank you and let you dig into the full transcript below (again, reusing our own audio file to create more content).

Full Transcript

Matt Siltala: [00:00:00 ] Welcome to another exciting episode of the business of digital podcast, featuring your host, Matt  and Dave roar. Hey, you guys excited to have you join us on another one of these podcast episodes. How’s it going, Dave?

Dave Rohrer: [00:00:17 ] It is going there. Almost done building the house.

Matt Siltala: [00:00:21 ] Yeah, I think, uh, the, the noise and the.

The background noise is bothers you worse than it bothers me.

Dave Rohrer: [00:00:27 ] I’m hope. I’m hoping. That’s what it is. Cause when I, when I edit, I rarely ever hear it, but when I’m recording, all I hear is any noise coming from there?

Matt Siltala: [00:00:38 ] Well, I haven’t heard anything, so. All right. Well, Um, this I, what we’re going to talk about today actually came from another.

It was content was created while we were creating content. Uh, but this idea came to us while we were recording one of the last episodes. And, uh,

Dave Rohrer: [00:00:55 ] actually last week as I look at the schedule, the way it’s [00:01:00 ] going to go, yeah, this was the one we read. We did, we just released last week.

Matt Siltala: [00:01:03 ] So fresh content for you guys, tools and tips for reusing video and audio content.

And so. Um, this was from, I was chatting about, um, just different things that, that you could do. And, uh, and I’ll just kind of jump into it and share my thoughts on it if you just go from their day. But like, um, one of the things that I see that people do wrong with a lot of this kind of stuff is, uh, for example, with us, we’ll create this, this episode.

And a lot of times like there’s imagery that you post or there’s. Uh, links to places that you post. We have the writeup, obviously, but we have these, uh, um, visuals that we’ve created that go with each episode. Um, but also what other opportunities, and this is what got me thinking, and I’ve seen this, uh, uh, done at other places, but, um, you know, you could create a [00:02:00 ] little bit of a snippet from the, like one of the highlights from the show.

A record a 15, 22nd, uh, audio clip with, uh, you know, the, some of the most important talking tips, put it on an Instagram video or put it on a reels or even a Snapchat, tick tock, whatever it might be or all of them all the above, but figure out, um, and again, figuring out the best in different ways to use those different platforms.

But the point of care is like a lot of times people think that like, I’m just going to create this piece of content. And that’s it like I’m done with it and, and that’s all the purpose of it. I spent all this it’s money and time or whatever. It might be time or money or both. I created this piece of content and then that’s, I’m just going to upload it to YouTube.

And that’s it? No, it’s like a, and Dave can get into a lot of this kind of stuff with what we do, but like, um, you know, we, if he’s, he’s been curating a really good, a [00:03:00 ] YouTube channel with us, basically. You know, this is a podcast, but also, you know, it’s mostly, you know, obviously it’s the audio and on the videos, um, do a, still shot with a speaking and then you could hit that whole different audience.

But this really came to me, you guys, from back in the day, uh, obviously we do, you know, at avalanche media, we do a lot of, uh, content visuals. We do a lot of visual content creation for people and, you know, I would, uh, A lot of times you’d get that, that infographic or whatever, it might be micrographic, whatever, and you’d post it.

And then, you know, I used to, I like using the word post and pray cause that’s what a lot of people do and stuff like that. I just put it out there post and pray and hopefully it does well, hopefully it gets picked up. Hopefully a lot of places are sharing it. Um, but there’s more that you could do with that kind of stuff.

And, and that’s what we learned way back in the day. And so we would like [00:04:00 ] take little snippets from the data that was on an infographic and would turn it into a little micro graphic and would share it on Instagram. Obviously you can’t put a big old infographic on Instagram, but would take little parts of it or would cut it up into a little slide presentation.

Um, the