E180 – Tool Discovery and Selection Tips W/ Kevin Mullett

Update: 2020-12-06

Description

In this episode guest Kevin Mullett joined to talk not about specific tools to do X but really about the process of finding and incorporating them into you current work flows.

There are tons of tools available to us digital marketers for almost every issue or task but not all fit our budget, work flow, operating system or maybe just dont do exactly what we need today but in the future they will. So if you want to dig into lists of tools we have talked about in the past we have some links for you but if you want to really dig into how to find, where to find and how to evaluate links – read on or listen on!

Tool Shows & Reviews & Lists

There are likely some others we missed from our 179 past shows but this should help you dig into tools that you might be searching to help you!

Tip 1 – Always Be Looking

Kevin talks about how he is always cataloging and saving tools for future dates. He never knows what or when he might need a tool to help him and should one be recommended in an article, Tweet, conference presentation – he is going to catalog it as soon as he can.

The goal here is to try and stay ahead of when you need a tool for something and hopefully have some options or a short list to work from instead of not having time and not having an idea of where to even start looking.

Tip 2 – Where to Find Tools

Kevin finds tools all over but here are some quick places that are constantly having new tools listed that you can use daily in some cases. Here are just some of the sites that he uses to help find tools.

Product Hunt
Beta List
MoMB – Museum of Modern Betas
StartUp List
Alternative To
Reddit Groups
Quora
Search Google Using Google Operators

Tip 3 – Organize Your Tools

Dave talks through how he uses Bookmarks and then Kevin goes into his very detailed process and setup. Whatever system you currently use or set up for yourself really doesn’t matter so long as you stick to it and it works.

Kevin divides his bookmarks into the following:

article
tool

Use a 3rd party bookmark tool, use your browser, use a local Excel file or Google Sheet – again it doesnt matter but just catalog them all somewhere.

More on Tools

The episode digs into some specific examples around how Kevin evaluates, talks to tool providers and just in general some additional stories and tips that you need to listen to really get the full details.

Lastly, towards the end of the episode Kevin dropped a resource that you can download that might help you. If you are interested in the Content Opportunity Report just follow the link and check it out.

Full Transcript

Matt Siltala: [00:00:00 ] Welcome to another exciting episode of the business of digital podcast, featuring your host, Matt and Dave roar. Hey guys, excited to have everybody join us on another one of these business of digital podcast episodes. And today is going to be a fun one. We have a special guest for you, but before we get into that, as I always do, because I see that he’s muted, I’m going to put Dave on the spot and say, How’s it going, Dave,

Dave Rohrer: [00:00:28 ] it’s going, they’re done building the house.

Matt Siltala: [00:00:30 ] That was quick. Goodness.

Dave Rohrer: [00:00:31 ] Thank goodness.

Matt Siltala: [00:00:32 ] There’s no construction sound behind you.

Dave Rohrer: [00:00:35 ] They’re done. They’re like a month and a half late, but they’re done.

Matt Siltala: [00:00:38 ] Awesome. Well, did it, did it mess up your view at all?

Kevin Mullett: [00:00:42 ] I

Dave Rohrer: [00:00:42 ] can’t see it.

Matt Siltala: [00:00:43 ] Okay, good. Well, um, as I teased, we do have a special guest and it’s a special for me today cause it’s a really good friend of mine.

I would like to introduce everybody and have everybody say, give a virtual hello to, uh, my good friend, Kevin mullet, Kevin, how’s it going, [00:01:00 ] dude?

Kevin Mullett: [00:01:00 ] Good morning to you both. I’m doing well and you guys,

Matt Siltala: [00:01:05 ] Hey, we are, we are doing fantastic. And so just to give everybody a, an idea before I really jumped into this, uh, Kevin is with market snare.

He is the director of visibility and social media, and the reason that, uh, I bring all that up is because I just, you know, my, my relationship with Kevin is mostly photography and I’m sure that we’re going to talk a little bit about photography and things like that. I mean, how can we not, um, I’ve, I’ve, uh, flown almost all across the world to at least above the Arctic circle with this man in search of, uh, amazing, uh, photo opportunities.

And he’s done some pretty neat things. Uh, you know, as far as. Finding spots and, and different things like that. And again, I wanted to bring him in here because, uh, besides that and his ability to use tools and things like that, he, he has over the years, he’s presented [00:02:00 ] on, um, different, uh, tools that, that you can use that one can use, you know, that you have in the tool bag, so to speak as marketers.

And so I wanted to get Kevin on and I wanted to chat with him a little bit about. Um, that side of things I wanted to chat about, um, different, uh, processes and, and discovery things. And we’re going to get into all that. But before we do just Kevin, welcome, I appreciate you joining us. And, uh, you know, is there anything I missed that you’d like to, to intro about yourself?

Kevin Mullett: [00:02:33 ] Hey, thanks. I appreciate you guys have, yeah. Than me on, I mean, uh, obviously Matt and I do have, I have a, uh, a pretty special relationship and in terms of the photography and, you know, being speakers at conferences and running into each other. But, um, you know, I appreciate the opportunity to share this with people and hope that it really helps them.

Um, is to, in terms of what we do, I’ll, I’ll keep it simple as basically we help multi location [00:03:00 ] brands, uh, with search and social and that’s, uh, organic listings paid, uh, business listings, et cetera. We have our own method, uh, that is, uh, quite unique and, uh, but it’s really for, for multi location brands and we’ll just leave it at, if that’s something that’s.

Important to people or they need that they can reach out to us. It’s pretty simple.

Matt Siltala: [00:03:23 ] Awesome. Well, again, I do appreciate you joining us. And like I said, one of the sessions, you know, you mentioned that we’ve, we’ve gone to conferences, uh, all over the States at least. And, uh, and you’ve spoken on different tools and, and rather than, you know, we talked, we were talking before we started recording and rather than this being just a, Hey, give me a big list of tools that you use.

Uh, we wanted to take a different approach with this and I really like it. And so, um, I think the best way to start off with this is again, you know, think about the kind of people that, that could be listening. Obviously we’re going to have, you know, mostly, maybe a [00:04:00 ] beginners, there may be some people that have been doing this for a long time, but, but, uh, you know, just in general, I guess, how do people discover tools?

Like how, you know, what, when, when, when. We’re talking about