In this episode:

Mike and Ed discuss the battle between the Avengers and the Masters of Evil - not to be confused with the Brotherhood of Evil. Ed explains the importance of differentiation in your brand - you don’t want to be confused for someone else. Mike wants to know if every superhero also has to be a tailor in their spare time. How many costumes does someone like Spider-Man own? Is his summer costume made with different material than his winter costume? Is the real benefit of being on a super team the laundry services? And why is Giant-Man re-branding yet again? The red and blue suits you, big guy, now stop fiddling with it and just embrace the fit!

Behind the issue:

This is the last full issue of this Avengers roster. The next issue, Avengers #16, completely changes the membership (more on that when we cover that issue). This issue ends on a cliffhanger but is wrapped up quickly in the next issue. The battle is used as the driver of why most of the team members decide to leave the organization. Also in this issue, Captain America battles Baron Zemo one-on-one and kills him. But that takes place in a far away country and is, at this point, unknown to the wider public.

In this issue:

Steve Rogers is contemplating a career change. As he does so, he notices the supervillains the Enchantress and the Executioner drive by, and he chases after them but they get away. Steve changes into his Captain America gear and reports back to the Avengers about the evil duo being in the city. They resolve to deal with them, but before they can do so, Rick Jones is kidnapped right in front of them by henchmen working for Baron Zemo. The Enchantress and the Executioner then break the Black Knight and the Melter out of prison and have them join their team with Zemo, the Masters of Evil. Iron Man and Thor do battle with the Black Knight and the Melter high above the city, while Giant-Man and the Wasp chase after the Enchantress and the Executioner at street level. The villains are ultimately defeated. At the same time, on a separate mission, Captain America locates Rick and frees him, with Zemo dying in the process by his own hand (accidentally).

Assumed before the next episode:

People are keeping an eye out in the streets for large muscular people in costumes, and then running for their lives so they are not caught up in a super-person battle.

This episode takes place:

After the Avengers have defeated the Masters of Evil.

Full transcript:

Edward: All right. That's what I'm talking about, Mike. We got the Avengers fighting a League of Evil super villains in the city. They're back to doing what we pay them to do.

Michael: Or somebody pays them to do , but definitely

Edward: our tax dollars at work. Mike, our tax dollars at work,

Michael: back to business, doing what we want them to do and not dealing with what was the last thing that they're caught up in, just. Regular,

Edward: regular, regular what wasn't like giant man dealing with the mafia, I just felt like know, like get, get, get back on track. We have police that can deal with the regular stuff, but when you have a guy who can melt walls and an enchant who's casting magic spells and an as guardian and executioner, now is the time to step in with superpower people.

Michael: That's right if we're anything Ed, we definitely believe in specialties and specialists. and superheroes are by definition specialists in super villains, not just, you know, rescuing cats stuck in trees and, and, uh,

Edward: oh, my, I would be mundane, angry if Thor was spending his time getting cats outta trees.

like, I feel like, like, not, not a good use of tax dollars. I dunno what we're paying him, but I figure we could pay someone a lot less to get the cats outta the trees. .

Michael: But that being said, if my cat got stuck in a tree, I'd rather Thor flew up there than I had to climb a tree and possibly break my neck trying to rescue the bloody cat. But anyways,

Edward: I, okay. Like you are not specialized in getting cats outta trees, that is not your specialty either. You stick to the law. Thor sticks to the super villains, and we can get the firefighters to get the cats out of the trees.

Michael: All right. I think we've settled on it, on what should happen, certainly with cats and trees, but also with superheroes addressing super villains and so, It's back to business as usual, not great that we had to have them as, you know, having evil super villains, the masters of evil coming back and battling the Avengers, but at least, yeah, fine. The Avengers are tackling this discreet issue.

Edward: Let's not even talk about the fact they're called the Masters of Evil. Again, we have the Brotherhood of Evil Mutants, we have the Masters of Evil, we have the frightful four. Like these guys are just throwing themselves out there as being, I am not to be trusted.

Michael: I know. Bless. I don't know. It's like good and evil are just, there's no like room for gray in here. Maybe there's . There's no misunderstanding.

Edward: The masters of Gray we're the brotherhood of ambiguity, .

Michael: How about misunderstood, tough childhood and trying to work through it. People together in a union, fighting for own version of justice

Edward: I will say as a marketing guy the bigger problem is, it's just confusing because right, there's the brotherhood of evil, but, and there's the masters of evil, like, I think. The evil is the key word in both those brands and it's easy to confuse them. Mm-hmm. So to be clear, the masters of evil who fought the Avengers this week there was the melter who could melt metal, not magni, who could move metal. Totally different people, unrelated, different teams, different names, but the same team name. Using that evil.

Michael: There's some overlap there I guess, but I think they maybe, well you gotta wonder why they haven't consulted with, an agency about branding, which would make sense.

Edward: So the key thing on branding is, number one is be descriptive. And I guess they're being descriptive. We are evil, mean people. And they've handled that part of it. But you also need to differentiate yourself. The other people who are doing similar work. And so if there's two teams of evil people doing evil super stuff, you just can't, you need to find a new name for yourself. And Frightful four does it, right? Frightful four does not use the evil name. They went to their local Theora and they've, looked up evil and they're like, you know what else is similar to evil is frightful. How about frightful instead of evil? And they're like, let's go with it. And there's no confusion there. But I think Masters of Evil and Brotherhood of Evil, to me, those are too close. And one of them should re. .

Michael: That leads to the next question. We talked about lawyers might specialize in super powered people and insurance might be responsive to it. I wonder if there's any, well you would know, are there any agencies that deal with this kind of stuff?

Edward: I don't think it's, the market's not big enough, Mike. The market's not big enough. Hmm. And, and especially if you're dealing with, nobody wants to be the marketing agency to. The criminals and the mafia. There's no mafia doesn't have a marketing agency working for them. They might have marketers as part of their team, but it's not like they need, they don't need them the way they need, lawyers and accountants.

Michael: I'm not saying that General Electric is evil or anything, but you know, , they, they, they definitely, and they, they don't practice

Edward: the, the General Electric of Evil .

Michael: No, but I mean like, like they're big corporations that, that, actually I don't wanna get sued by General Electric never meant nevermind about that. But, but regardless, I would imagine that there's agencies that would, for the right price would certain. Wanna be engaged by the Masters of Evil to say, let's call yourselves, maybe not the masters of evil, but the master, you know, the brotherhood of people. I don't know. Or something. Brotherhood of people. Some kinda, some kinda like, I said the, brotherhood of evil. Like the idea is like there's some kind of more palatable name that they could have to achieve their goals. I would imagine

Edward: they could take the name they have right now, instead of the Masters of Evil, just be like, How about just the masters? The masters, the masters of super, the ma, the masters of powers, take the other characteristics they have other than evilness and lean. Lean into those. .

Michael: Yeah. Like maybe like, they're really smart, I don't think if they're getting in fights with the Avengers, they need people to tell them that they're the antagonist in this dispute. Cuz the Avengers have clearly occupied the superhero world. Why don't you just call them some, call themselves something else? Like the masters or the, uh, the terrifics or something. It's the positive. Be positive by yourself, the public.

Edward: Take the Avengers name and play that. Like, they can be the Avengers, like they can, they're the anti Avengers and the anti Avengers. You could define yourselves as being the opposite of your competitor.

Michael: And leave it open as to whether they're in the wrong or not, that's what I find so confusing about the branding of automatically saying, we ar