E2 - Risk Free Advertising
Description
The cosmetic surgery industry is currently in a state of reform in Australia. What has been particularly shocking is the often excessive and manipulative advertising which glamourises, sexualises, or normalises cosmetic surgery.
This episode is with Maddison Johnstone and Michael Fraser, who appeared on 60 Minutes and Four Corners documentaries as social media experts. After viewing tens of thousands of social media posts, they became aware of concerning conduct being standardised in the aesthetic plastic surgery industry. They discuss things like glamour shoots, the problem with lifestyle images, terms like ‘mummy makeover’, and the minimisation of the risks.
Australia is now one of the leading countries in the world with their tough new cosmetic surgery advertising rules. Watch this video podcast to learn more, and follow us on Instagram and TikTok @operation.redress.
*Not medical, legal or financial advice