Do your beliefs actually shape your business success, or are you stuck doing things the same way without even knowing why? Get ready to challenge the habits that may be holding you back, starting with that age-old story about the pot roast and how family traditions sneak into our daily decisions.

Our beliefs are often invisible drivers of both our personal and professional results. As Donna Kunde and Londina Cruz explore, these deep-rooted patterns aren’t just personal quirks—they’re core to how we show up in business, make decisions, and either push forward or hold ourselves back.

Most people think they’re in control, but much of what we do runs on autopilot, programmed by beliefs formed years ago. If you want to break out of limiting behavior and truly create new results, it all starts with identifying and reshaping those hidden patterns.

What you need to know

Beliefs drive behaviors—plain and simple. Many limiting beliefs, like “I’m not good at spelling” or “I must always work hard to succeed,” are shaped early in life and quietly direct the way we approach work and solve problems.

Our belief system, just like the body’s nervous or digestive systems, silently runs in the background. If you’re seeing results you don’t like, chances are your beliefs need a closer look. Some beliefs propel us forward; others hold us back. The key is knowing which ones are which.

What you need to do

1. Identify the beliefs—especially those hiding beneath the surface—that influence your actions and outcomes.
2. Analyze them honestly. Ask yourself: Is this belief truly serving me, or is it keeping me stuck?
3. Once you spot a belief that’s blocking growth, don’t just try to “get rid of it”—replace it with a new, more empowering belief.
4. Challenge the old patterns by tracking your results. If you’re stuck in a rut, look for the belief behind your behavior.

Your Next Step

Listen to this episode and start examining the beliefs running your business (and life). Notice where your results aren’t matching your intentions, and dig deeper into what you believe about success.

For ongoing growth, subscribe for access to show notes, bonus resources, and get connected with other entrepreneurs willing to shift their mindset and results.

00:00 Introduction to Your Inner Journey

01:04 The Power of Beliefs

02:43 Identifying Limiting Beliefs

06:44 Replacing Negative Beliefs

07:49 Challenging and Changing Beliefs

10:25 Upcoming Shows Overview