Watch Here: https://youtu.be/dpT1WeGasRQ

About the Guest(s): 
Steve Rooms is a seasoned financial expert and serial entrepreneur with extensive experience as a Chief Financial Officer (CFO). He has a strong background in mergers and acquisitions (M\&A) from his corporate life, including travel and transactions across Europe. Post-COVID, Steve pursued formal education in M\&A, leading to his first acquisition in September 2020. He specializes in evaluating the financial health of companies and assisting other dealmakers in navigating the complexities of business acquisitions.

Summary:
In this episode of How2Exit, host Ronald Skelton chats with Steve Rooms, a seasoned financial expert and M&A specialist. Steve shares his insights on analyzing financial health, the importance of rapport in deals, and navigating his first acquisition during COVID-19. They cover key strategies for company valuations, cash flow analysis, red flags in financials, and the impact of AI on accounting. Whether you're new to M&A or a pro, this episode is filled with valuable takeaways.

Key Takeaways:

• Building Rapport: Establishing a strong rapport with business sellers is crucial for successful acquisitions.
• Financial Analysis: Deep diving into financial statements, understanding cash flow trends, and identifying red flags are essential steps.
• Leveraging Expertise: Don't try to do everything alone; surround yourself with experts who complement your skills.
• AI in Accounting: AI advancements are revolutionizing accounting processes, allowing professionals to focus on value-added services.
• Preparing for Sale: Business owners should invest time in preparing their businesses for sale to maximize valuation and attract potential buyers.

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Contact Steve on
Linkedin: https://www.linkedin.com/in/stephenrooms/
Email: info@proffix.uk
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How2Exit Joins IT ExchangeNet's Channel Partner Network!

-Why IT ExchangeNet?
Since 1998, IT ExchangeNet has created $5 billion in value by selling more than 225 IT businesses in 20 countries. IT ExchangeNet works exclusively with IT-enabled businesses generating between $5M and $30M who are ready to be sold, and M&A decision-makers who are ready to buy. For over 25 years IT ExchangeNet has developed industry knowledge that helps them determine whether a seller is a good fit for their buyers before making a match.

"Out of all of the brokers I've met, this team has the most experience and I believe the best ability to get IT service businesses sold at the best price" - Ron Skelton

The IT ExchangeNet M&A Marketplace we partnered with has a proprietary database of 50,000+ global buyers seeking IT Services firms, MSPs, MSSPs, Software-as-a-Service platforms, and channel partners in the Microsoft, Oracle, ServiceNow, and Salesforce space.

If you are interested in learning more about the process and current market valuations, complete the contact form and we’ll respond within one business day. Everything is kept confidential.

Are you interested in what your business may be worth? Unlock the value of your IT Services firm, visit https://www.itexchangenet.com/marketplace-how2exit and complete the contact form.

Our partnership with IT ExchangeNet focuses on deals above $5M in value. If you are looking to buy or sell a tech business below the $5M mark, we recommend Flippa.
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Don't forget to watch 📽 Our other videos. Please check them out :

▶️E135: Sam Rosati On His Journey From Being A Lawyer To Becoming An Entrepreneur In The ETA Space - https://youtu.be/D2qJOidptRA

▶️E100: CEO Of Flippa Blake Hutchison Discusses Innovations In Buying And Selling Digital Assets - https://youtu.be/R1D5guQU9Z0

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