Watch Here: https://youtu.be/_Rlb0ajSBFw

About the Guest(s): 
Lane Carrick is a seasoned mergers and acquisitions (M\&A) professional with extensive experience spanning multiple industries and transaction levels. Lane has owned and operated various businesses, including banks and wealth management firms. He serves as an M\&A advisor, professor at Southern Methodist University's Cox School of Business, and is currently the founder and leader of Optima Merger and Acquisitions in Dallas, focusing on the lower middle market space. 

Summary:
In this episode of the How2Exit podcast, host Ronald Skelton interviews Lane Carrick, founder of Optima Mergers and Acquisitions. Lane shares his entrepreneurial journey, from advising high-net-worth families to navigating complex M&A deals. He offers valuable insights on the challenges of smaller transactions, emphasizing the importance of realistic seller expectations, effective communication, and thorough preparation. Lane highlights how Optima M&A fills the gap in the small and lower middle market, providing expert advisory for successful business sales.

Key Takeaways:

• Realistic Expectations: Unrealistic seller expectations often disrupt the successful sale of businesses. Proper valuation and advisory are essential.
• Importance of Preparation: Business owners should invest in exit planning and business preparation to maximize value and ensure smooth transactions.
• Advisory Quality: The choice of a knowledgeable advisor can significantly impact the transaction process, guiding sellers through realistic valuations and expectations.
• Emotional Component: Emotional readiness and clear post-sale plans are crucial for owners looking to transition out of their businesses successfully.
• Strategic Buyers: Directly targeting strategic buyers can often lead to better transaction outcomes than broadly marketing a business.

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Contact Lane on
Linkedin: https://www.linkedin.com/in/b-lane-carrick-65a728/
Website: http://www.theoptimateam.com/
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How2Exit Joins IT ExchangeNet's Channel Partner Network!

-Why IT ExchangeNet?
Since 1998, IT ExchangeNet has created $5 billion in value by selling more than 225 IT businesses in 20 countries. IT ExchangeNet works exclusively with IT-enabled businesses generating between $5M and $30M who are ready to be sold, and M&A decision-makers who are ready to buy. For over 25 years IT ExchangeNet has developed industry knowledge that helps them determine whether a seller is a good fit for their buyers before making a match.

"Out of all of the brokers I've met, this team has the most experience and I believe the best ability to get IT service businesses sold at the best price" - Ron Skelton

The IT ExchangeNet M&A Marketplace we partnered with has a proprietary database of 50,000+ global buyers seeking IT Services firms, MSPs, MSSPs, Software-as-a-Service platforms, and channel partners in the Microsoft, Oracle, ServiceNow, and Salesforce space.

If you are interested in learning more about the process and current market valuations, complete the contact form and we’ll respond within one business day. Everything is kept confidential.

Are you interested in what your business may be worth? Unlock the value of your IT Services firm, visit https://www.itexchangenet.com/marketplace-how2exit and complete the contact form.

Our partnership with IT ExchangeNet focuses on deals above $5M in value.

If you are looking to buy or sell a tech business below the $5M mark, we recommend Flippa.
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▶️E135: Sam Rosati On His Journey From Being A Lawyer To Becoming An Entrepreneur In The ETA Space - https://youtu.be/D2qJOidptRA

▶️E100: CEO Of Flippa Blake Hutchison Discusses Innovations In Buying And Selling Digital Assets - https://youtu.be/R1D5guQU9Z0

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