E27: Building a Membership Driven Tropical Med Spa in Texas - with Karena Zolner
Update: 2025-08-27
Description
In this episode of the Aesthetic Millionaires Show, we’re joined by Karena Zolner, Managing Director of Tulum Wellness Med Spa and founder of The Spa Coach. Karena shares how she helped scale a tropical-inspired med spa in Texas by focusing on memberships, culture, and client connection — not just devices and ads. From the front desk to industry leader, her approach to growth is rooted in simplicity, consistency, and people-first leadership. If you’re building a business that goes beyond trends, this episode is for you.
#MedSpaGrowth #AestheticSuccess #PatientCare #ScalingYourPractice #BusinessGrowth #MedSpaMarketing #AestheticIndustry #PracticeManagement #Entrepreneurship #AestheticMarketing
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