In this episode, Lisa discusses the importance of mindset for entrepreneurs and how to shift from thinking like an employee to thinking like a successful CEO. She introduces the concept of the three levels of business and emphasizes the need to operate as both the manager and the doer in addition to being the business owner. Lisa also highlights the mindset shifts required to focus on value rather than hours, treat the root of problems instead of the symptoms, and think about the job to be done rather than immediate needs. She concludes by encouraging listeners to join her anti-fragile business and leadership community.

Takeaways

• Shift from an employee mindset to a successful CEO mindset
• Focus on delivering value rather than logging hours
• Treat the root of problems, not just the symptoms
• Think about the job to be done, not just immediate needs

Chapters

00:00 Introduction to Mindset
02:11 The Three Levels of Business
06:17 Shifting from Employee Mindset to CEO Mindset
07:42 Focus on Value, Not Hours
09:33 Completion vs Solution
10:55 Pricing Based on Value
13:47 Treating the Root, Not the Symptoms
20:37 Thinking About the Job to Be Done
24:25 Becoming a Category of One
26:18 Conclusion and Call to Action

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