E274 That Greats Business Show, 60 percent of Ireland’s business data is wrong — and this man fixed it.
Update: 2025-12-10
Description
Roger Courtney of Sunstone Technologies spent four years rebuilding how Ireland’s economy is mapped. His BAM (Bespoke Addressable Market) system shows companies who their real customers are — and the 60 percent they’ve been missing.
Hosted by Conall Ó Móráin on That Great Business Show — powered by De Facto Shaving Oil.
#Ireland business, #SME growth, #data accuracy, #Sunstone Technologies, Roger Courtney, That Great Business Show, #Irish #economy, #B2B sales AI, Conall O Morain, #podcast Ireland
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