E29: Do Palisade Right with Hilary Lewkowitz of the Colorado Tourism Office
Description
You may have seen the signs posted in your favorite businesses around town or come across the messages while scrolling through Instagram. The eye catching block lettered logo: Do Palisade Right, the kind of photos you might take when you’re out enjoying a fun day around town, and six tips with cheerful graphics.
But where did Do Palisade Right come from, and what’s it all about?
Hilary Lewkowitz, Director of Destination Development & Sustainability at the Colorado Tourism Office, joins me to talk about the Do Colorado Right campaign (a statewide campaign that Do Palisade Right is part of), how her team works with cities and towns to capture their unique voice, what campaigns like this are intended to do, how visitors can explore Colorado responsibly and respectfully, and how residents can do right by visitors.
More about the Colorado Tourism Office: LINK
More about Do Palisade Right: LINK
Music: Riverbend by Geoff Roper.
United States
