Get ready for one of our most soul-stirring episodes yet because today we’re diving deep into the magic behind a treatment that’s transforming the way we care for clients from the inside out.

In this must-listen episode of the Beauty Business School Podcast, Kimberley chats with Caitlin O’Rourke from Sol Flow (formerly Blush Beauty Boutique), a beauty pro turned educator, online course creator, and registered nurse who is redefining holistic beauty therapy.

This one’s for you if:

🌸 You’re curious about advanced facial massage and the energetic side of skincare
🌸 You want to add high-impact, emotionally healing treatments to your menu
🌸 You’re craving a deeper connection with your clients
🌸 You’ve ever been told a treatment was “just a fad” (and proved them wrong!)

Here’s what you’ll learn in this powerful, passion-filled episode:

✨ How Caitlin built a multi-faceted beauty biz while studying nursing and running a full client book
✨ Why facial massage is so much more than skin-deep
✨ The emotional and physical release clients experience during treatments
✨ How to turn “niche” services like buccal massage into signature, high-demand offerings
✨ The mindset shift that took Caitlin from technician to industry leader

From building trust with vulnerable clients to creating treatments that sell themselves, Caitlin’s story will have you rethinking how you show up, serve, and succeed.

This is the sign you’ve been waiting for to stop playing small and lead the next wave of beauty.

Find Caitlin here: https://www.instagram.com/soulflow.skinsculpte/ 

P.S. Don’t forget to subscribe, review, and share this episode with your beauty besties - we’re so excited for what’s coming in Season 2!