Episode 309 - Transform Your Podcast - 5 Strategies to Turn Listeners into Engaged Community Members

Chris Brogan likes to say that the difference between an audience and a community is, which direction the chairs are facing.

The chairs had been turned to face each other and the experience was richer for it. Your podcast like all podcasts is largely a one-to-many Affair. On a virtual live event is a great opportunity for you to rethink that relationship entirely break the fourth wall and invite your audience in to co-create the experience.

Letting in those listeners who want to be a part of the show whenever possible is always good advice whether for an event or the Regular Show. Even people who would never call the request line at a radio station like to know that it's at least possible. Acknowledging your audience as integral to the show and its content is something you really can't do enough of Some people will take you up on it and some won't, but it will mean something to almost all of them.

Chris Brogan's insight about the difference between an audience and a community is profound and highly relevant for podcasters looking to deepen engagement. Let's explore how this concept can be applied to enhance podcast audience interaction:

Turning the Chairs:

From Audience to CommunityBrogan's analogy of chair direction perfectly encapsulates the shift from passive listening to active participation.

For podcasters, this means:

Breaking the Fourth Wall

Acknowledge your listeners as active participants rather than passive consumers. Directly address them, ask for their input, and make them feel like co-creators of the show

Virtual Live Events

Host live recording sessions or Q&A events where listeners can interact in real-time. This creates a sense of immediacy and shared experience that strengthens community bonds

Strategies for Community-Building

Open Lines of Communication

Establish multiple channels for listeners to contribute, such as:

• Dedicated voicemail lines for questions and comments


• Active social media accounts where you regularly engage


• Email newsletters that encourage replies


• Community forums or Discord servers for ongoing discussions

Incorporate Listener Content

Make it a regular feature to include listener contributions in your episodes. This could be:

• Reading out comments or questions


• Playing voice messages


• Dedicating segments to listener stories or experiences

Collaborative Episodes

Occasionally produce episodes that are entirely driven by listener input. This could be a "mailbag" episode answering accumulated questions or a themed episode where listeners share their perspectives on a topic

The Power of Possibility

Even if only a fraction of your audience actively participates, knowing that the opportunity exists is valuable to all listeners. It transforms the podcast from a one-way broadcast into a potential dialogue, making the experience richer and more engaging for everyone involved

By consistently acknowledging your audience's role in shaping the show, you create a sense of ownership and belonging. This not only deepens the connection with existing listeners but also makes your podcast more attractive to new ones seeking a community, not just content
___
Meet with Dave for a free consult to help you with your podcast⁠⁠⁠⁠
https://calendly.com/truemediasolutions/free-podcast-consult-for-how-to-podcast-listeners
___
⁠⁠⁠⁠⁠⁠https://howtopodcast.ca