DiscoverThe Fearless Networker ShowE340: The Godfather of Attraction Marketing: A Conversation with Mike Dillard
E340: The Godfather of Attraction Marketing: A Conversation with Mike Dillard

E340: The Godfather of Attraction Marketing: A Conversation with Mike Dillard

Update: 2025-09-24
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In this episode, I sit down with my good friend Mike Dillard, the man many call “The Godfather of Attraction Marketing.”

I first met Mike over 20 years ago when he was in my downline. As an introvert, Mike didn’t want to spend his days cold calling or chasing prospects. Instead, he sought a better way—and he found it.

Mike began studying direct response legends like Dan Kennedy, running Google AdWords before most people even knew what they were, and building capture pages that would eventually evolve into the online funnels we use today.

His groundbreaking work led to the creation of Magnetic Sponsoring, one of the most iconic movements in network marketing and online entrepreneurship.

In our conversation, we cover:

  • Mike’s entrepreneurial journey from introvert to industry pioneer

  • How attraction marketing was born

  • The resistance he faced from traditionalists in network marketing

  • What every entrepreneur can learn from his success today

If you’ve ever wondered where attraction marketing started—or how to apply it in your own business—this is a must-watch.

👉 Watch now and subscribe for more fearless training: https://ToddFalcone.com/episode340 

#AttractionMarketing #MikeDillard #ToddFalcone

For more training and coaching, visit: https://ToddFalcone.com

Additional Resources for you: 

Know EXACTLY What to Say in EVERY Situation as a Network Marketer and Never, Ever Be at a Loss for Words Again!  https://ToddFalcone.com/guide 

Facebook:    |   https://facebook.com/thefearlessnetworker 

Instagram:    |   https://www.instagram.com/toddfalcone/ 

LinkedIn:       |   https://www.linkedin.com/in/toddfalcone/ 

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ABOUT TODD FALCONE

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E340: The Godfather of Attraction Marketing: A Conversation with Mike Dillard

E340: The Godfather of Attraction Marketing: A Conversation with Mike Dillard

Todd Falcone